Our Story

Kellyn's own life journey was the inspiration behind KKLUE. After graduating from college, she entered the investment world as a typical female executive, independent, strong and confident. But something is still missing... She knows that an important part of her, reflecting who she is and how she feels, is her jewelry, but finding the affordable handcrafted jewelry that makes her feel that way has always been Very difficult.

This inspired her to create a jewelry brand to fill that void. She studied jewelry design and gemology at the Gemological Institute of America before launching KKLUE in 2016, a collection of jewelry designed to help today's women build a jewelry wardrobe of versatile pieces that reflect their personal style and attitude to life without paying exorbitant markups.



"The world needs special gifts that only you have"

With the huge success of our collection since its launch, KKLUE decided to add another dimension to the brand. We want to combine our dreams with those of talented, up-and-coming designers.

Beginning in 2017, KKLUE has vowed to curate and collaborate with various emerging artists worldwide - those with an eye and a passion for jewelry - in order to be able to offer a more diverse collection to suit our brand Philosophy and our clients' style.

Brand Concept

"Your Affordable Designer High Jewellery" When it comes to the world of handcrafted fine jewellery, our philosophy is centred on three fundamental principles: Originality, Quality and Transparency.


At KKLUE, every piece of jewelry has its own story. Every designer we work with brings their own unique creativity and passion into their work. KKLUE is where artistic ingenuity meets true fine jewelry for today's women.


It's about working with 18K solid gold, high-quality diamonds and gemstones, and paying close attention to our craftsmanship, from shaping and polishing to gem setting. In the end, we create pieces that not only live up to your expectations, but are good enough for you to shine.


A culture of transparency starts with our employees; we have always fostered trust not only within KKULE, but also among our business partners and customers. KKLUE is all about authenticity - we're here to offer fine jewelry at real prices, while still producing some of the most original, highest quality designer pieces you'll ever see.