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Welcome to KKLUE
Meet our Founder
Kellyn Zhou's journey into jewelry design began with a simple belief: every woman's story deserves to be celebrated. In 2016, she founded a bespoke jewelry studio in Hong Kong, creating one-of-a-kind pieces for women. Through her connections with inspiring women, Kellyn realized that many were seeking jewelry that truly reflected their unique selves. Inspired by this, she founded KKLUE in 2017, specializing in personalized alphabet jewelry. The brand transforms letters, keywords, and meaningful symbols into timeless pieces that celebrate identity and emotional connections.
What started with one woman's story has now touched over 300,000 women, each piece a unique symbol of personal expression.
KKLUE BLOGThe foundation of KKLUE’s journey was a modern reinterpretation of the lock, featuring an alphabet personalisation option, allowing wearers to engrave meaningful words of their choice. This was soon complemented by a curated selection of earrings, bracelets, chains, and pendants. The signature lock collection remains at the core of our product line today, with subtle updates made nearly six years after its original launch.
KKLUE jewellery is crafted with longevity in mind, from design and prototyping to development and final production. We carefully select base materials ranging from 18K gold and 925 Sterling silver to other high-quality alternatives, paired with gemstones such as diamonds and mother of pearl. Our jewellery is designed with a timeless, minimal aesthetic, ensuring it can be worn effortlessly in any situation.
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