Hong Kong, Since 2017

Personalized Your Moment.

Design. Empowerment. Quality

BORN IN CENTRAL HONG KONG 22°19' N, 114°10' E

In 2016, our story began in a small 15㎡ bespoke studio on Wing Kut Street in Central Hong Kong. Working one-on-one with our clients, we realized that jewelry is never just something you wear—it carries your life's unique stories. In 2017, KKLUE was born to share this intimate, personalized experience with a broader community, celebrating every milestone with you.

"Inspired by the word 'Clue', KKLUE represents a personal journey of self-discovery, memory, and meaning. We transform initials, empowering keywords, and emotionally significant symbols into classic pieces that stand the test of time." — Kellyn, Founder

we shine together

Founder Story

In 2014, I left a corporate desk to build a path of my own. A chance visit to a jewelry exhibition changed everything—surrounded by artistry, I knew this was a world worth starting from scratch for. By 2016, KKLUE began in a tiny 15㎡ studio on Wing Kut Street in Hong Kong. Working intimately with my first clients, I learned that jewelry must carry the unique stories of the lives it accompanies. Trusting my intuition, I poured my heart into sketching our first collections, officially launching KKLUE in November 2017.

In the early days, I wore every hat—from building our first website to showcasing in New York. Today, KKLUE has grown into a team that is over 95% female. Together, we champion a simple, powerful belief: we shine brighter together, encouraging one another to grow, thrive, and share our unique light with the world.
more about kklue

Our Material

We use recycled 18k,14k gold and and sterling silver, ensuring each piece meets our high standards of quality and supports responsible production.

more about kklue

Our Design

Each piece is a co-creation between KKLUE and the wearer, infusing personal stories, love, and milestones into a one-of-a-kind keepsake. Every letter is a clue, guiding you back to the moments that truly matter.
more about kklue

Our Material

We use recycled 18k,14k gold and and sterling silver, ensuring each piece meets our high standards of quality and supports responsible production.

Our Design

Each piece is a co-creation between KKLUE and the wearer, infusing personal stories, love, and milestones into a one-of-a-kind keepsake. Every letter is a clue, guiding you back to the moments that truly matter.

OUR COLLECTIONS

Unlock Classic

18 products

KKLUE x SMILEY®

44 products

Moment

17 products

Essential By KKLUE

26 products

Lokki

11 products

Shine

15 products

KKLUE x SMILEY ｜ We Smile Together

During a time when the world felt heavy, we realized that joy is a conscious choice we can make every single day. This spark of optimism inspired our collaboration with SMILEY®. We came together because our values are perfectly aligned—to spread genuine positivity and empower our community through everything we do.

We became the first brand to launch a Future Positive collection, utilizing 100% recycled gold and silver for the entire line. It is our way of crafting a brighter, more sustainable future, one joyful piece at a time.